As a stylist, you probably have your regular, absolutely-love-your-work, can-trustingly-doze-off-in-your-chair, loyal clients. You may think that the best you could ever get from them are regular visits. However, there are other ways to increase the ROI (Return on Investment) on the time and effort you spent to acquire these clients. One of such ways is through a refer-a-friend program.
What is a Refer-A-Friend Program?
Refer-A-Friend is a simple marketing strategy. You tell customers who love your services to refer friends, family, or co-workers to you. To ensure that they actively refer you, you offer them something in return. This could be a discount, coupon for a free service, extra service, and so on. These offers will become active once the referred person actually comes to your salon and pays for a service.
How to Build a Refer-A-Friend Program
Your program does not have to be complicated with several steps. All you need is something simple but compelling enough to turn your clients into marketers. Here are the essentials.
1.Offer something of true value
While you may think that a free offer is enough incentive, your customers may not agree. Whatever you offer has to be something that your clients truly enjoy. For example, if you’re going to offer a discount, place it on one of your popular services. Don’t use a service that is hardly ever asked for. Ensure that the prize is something exciting enough for people to play.
2. Simplify the process
Referral programs can be complicated, but yours doesn’t have to be. Make the process so easy that anyone can easily use it. For example, you can tell your clients that their friends simply have to mention their names during booking. Or if you use an online booking platform like ours, their friends simply have to add in their names to the booking details. If you have more software support, you can generate referral links for each customer who requests (although this isn’t totally necessary).
3. Spread the word!
Tell all your clients about your referral program. Talk to them while they are in your chair and create social media posts about it. The reminder will keep them on the lookout for someone to refer.
Salons often build their businesses on the back of word-of-mouth referrals. With a beneficial refer-a-friend program, you can multiply the results for your own salon or brand. Our salon booking app is also a great place to find new clients and simplify the booking process for existing ones. Sign up today to connect with our growing community.