Clients trust you to deliver a superior salon or spa service. They expect that you have heightened attention to detail and that your standards for hygiene and cleanliness go above and beyond. This must be something you convey from the moment new and returning clients walk through your doors. Here’s how to make the perfect first impression.
We live in a digital day and age where about 70 percent of your clients will research you online before they book an appointment—even if they are a referral. This means that your website needs to be clean and crisp and that all digital photos need to send the message you want to deliver. All photos should be edited to ensure they are bright, clean and clear. Be strategic by posting photos of your lobby, your sparkling clean service and treatment areas, and if applicable before and after photos of happy clients. On Facebook, separate your photos in albums.
Your lobby needs to immediately deliver the feeling you want to inspire. If massage is your primary service, this means a space that is tranquil and relaxing. If you are a pre-event hair and makeup salon this means chic and sleek. If you are a multi-service salon and spa this means clean but comfortable and stylized to appeal to your primary demographic. Try to incorporate at least one plant or natural element and make sure your lobby is cleaned daily.
In addition to having the perfect lobby décor, your lobby lighting is essential. For most salons and spas, the goal is to create brightly lit spaces. However, massage and relaxation rooms need to have low lighting and dimmer switches. For best results add lighting above and beyond what your commercial space comes with. For example, art lighting fixtures, track lighting above the reception area, special service area lighting, and dimmer switches in applicable treatment rooms.
Display Your Licenses And Certifications
You invest handsomely in your spa and salon décor so you don’t want to disrupt the vibe or flow with a bunch of framed licenses, but it’s a must. Whether they are a walk-in, referral, or someone who found you online—your customers want to know that you and your team are qualified to do what you do. Feel free to spread licenses and certifications out strategically. Here is one strategy to consider:
• Business license and spa owner’s certifications in the lobby.
• Cosmetology licenses at each stylist’s workstation.
• Treatment-specific licenses in applicable treatment rooms.
• All other licenses and certifications placed on a designated wall—maybe in the hallway.